The Resource Political Marketing and Management in Ghana : A New Architecture, edited by Kobby Mensah, (electronic resource)

Political Marketing and Management in Ghana : A New Architecture, edited by Kobby Mensah, (electronic resource)

Label
Political Marketing and Management in Ghana : A New Architecture
Title
Political Marketing and Management in Ghana
Title remainder
A New Architecture
Statement of responsibility
edited by Kobby Mensah
Contributor
Editor
Editor
Subject
Language
eng
Summary
‘[This book] offers ground-breaking research into political marketing and management in a developing democracy, significantly broadening our understanding of how business concepts and techniques permeate politics in different circumstances. Covering a range of topics including political HR and branding in parties, it lays important foundations for new political marketing and management research.’ —Jennifer Lees-Marshment, Professor, The University of Auckland, New Zealand ‘A pace-setting book on political marketing in Ghana that offers a strategic direction to political campaigning, financing, human resource management and leadership.’ —Joshua Yindenaba Abor, Professor and Dean, The University of Ghana Business School, University of Ghana This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management
Member of
Dewey number
320.60941
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsedt
VwoIRFebs3c
LC call number
HD28-70
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Mensah, Kobby.
Series statement
Palgrave Studies in Political Marketing and Management
http://library.link/vocab/subjectName
  • Leadership
  • Branding (Marketing)
  • Elections
  • Internet marketing
  • Industrial management
  • Business Strategy/Leadership
  • Branding
  • Electoral Politics
  • Online Marketing/Social Media
  • Media Management
Label
Political Marketing and Management in Ghana : A New Architecture, edited by Kobby Mensah, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references at the end of each chapters and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
1. Political Marketing and Management: A New Architecture; Kobby Mensah -- 2. Political Communication and Public Relations in the Ghanaian Media: Building an Emotional Environment with Propaganda; James Abugre -- 3.Change in Party Leadership, Party Brand Image and Voter Choice; Kobby Mensah -- 4. Political Party Branding and Voter Choice in Ghana; Bedman Narteh, Kobby Mensah and Joyce Nyanzu -- 5. Political Financing and Fund-Raising in Ghana; Ibrahim Bedi -- 6. Political Party Financing and Reporting in Ghana: Practitioner Perspectives; Hon. Alban S. K. Bagbin and Albert Ahenkan -- 7. Voter Motivations in a Developing Democracy; A Marketing Perspective; Anas Sulemana, E.Y Tweneboah-Koduah and Kobby Mensah -- 8. Political Management and Human Resources Practices of Political Parties in Ghana; James Abugre -- 9. Exploring the Prospects and Limits of Modern Democracy in Africa: The Role of Leaders; Kwasi Dartey-Baah -- 10. Conclusion; Kobby Mensah
Dimensions
unknown
Edition
1st ed. 2017.
Extent
1 online resource (207 pages)
Form of item
online
Isbn
9783319573731
Media category
computer
Media MARC source
rdamedia
Other control number
10.1007/978-3-319-57373-1
Other physical details
illustrations, tables.
Sound
unknown sound
Specific material designation
remote
System control number
  • (CKB)3710000001633012
  • (MiAaPQ)EBC4942031
  • (DE-He213)978-3-319-57373-1
  • (EXLCZ)993710000001633012
Label
Political Marketing and Management in Ghana : A New Architecture, edited by Kobby Mensah, (electronic resource)
Publication
Bibliography note
Includes bibliographical references at the end of each chapters and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
1. Political Marketing and Management: A New Architecture; Kobby Mensah -- 2. Political Communication and Public Relations in the Ghanaian Media: Building an Emotional Environment with Propaganda; James Abugre -- 3.Change in Party Leadership, Party Brand Image and Voter Choice; Kobby Mensah -- 4. Political Party Branding and Voter Choice in Ghana; Bedman Narteh, Kobby Mensah and Joyce Nyanzu -- 5. Political Financing and Fund-Raising in Ghana; Ibrahim Bedi -- 6. Political Party Financing and Reporting in Ghana: Practitioner Perspectives; Hon. Alban S. K. Bagbin and Albert Ahenkan -- 7. Voter Motivations in a Developing Democracy; A Marketing Perspective; Anas Sulemana, E.Y Tweneboah-Koduah and Kobby Mensah -- 8. Political Management and Human Resources Practices of Political Parties in Ghana; James Abugre -- 9. Exploring the Prospects and Limits of Modern Democracy in Africa: The Role of Leaders; Kwasi Dartey-Baah -- 10. Conclusion; Kobby Mensah
Dimensions
unknown
Edition
1st ed. 2017.
Extent
1 online resource (207 pages)
Form of item
online
Isbn
9783319573731
Media category
computer
Media MARC source
rdamedia
Other control number
10.1007/978-3-319-57373-1
Other physical details
illustrations, tables.
Sound
unknown sound
Specific material designation
remote
System control number
  • (CKB)3710000001633012
  • (MiAaPQ)EBC4942031
  • (DE-He213)978-3-319-57373-1
  • (EXLCZ)993710000001633012

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