The Resource Preaching on wax : the phonograph and the shaping of modern African American religion, Lerone A. Martin

Preaching on wax : the phonograph and the shaping of modern African American religion, Lerone A. Martin

Label
Preaching on wax : the phonograph and the shaping of modern African American religion
Title
Preaching on wax
Title remainder
the phonograph and the shaping of modern African American religion
Statement of responsibility
Lerone A. Martin
Creator
Author
Subject
Language
eng
Summary
"From 1925 to 1941, approximately one hundred African American clergymen teamed up with leading record labels such as Columbia, Paramount, Victor-RCA to record and sell their sermons on wax. While white clerics of the era, such as Aimee Semple McPherson and Charles Fuller, became religious entrepreneurs and celebrities through their pioneering use of radio, black clergy were largely marginalized from radio. Instead, they relied on other means to get their message out, teaming up with corporate titans of the phonograph industry to package and distribute their old-time gospel messages across the country. Their nationally marketed folk sermons received an enthusiastic welcome by consumers, at times even outselling top billing jazz and blues artists such as Bessie Smith and Ma Rainey. These phonograph preachers significantly shaped the development of black religion during the interwar period, playing a crucial role in establishing the contemporary religious practices of commodification, broadcasting, and celebrity. Yet, the fame and reach of these nationwide media ministries came at a price, as phonograph preachers became subject to the principles of corporate America. In Preaching on Wax, Lerone A. Martin offers the first full-length account of the oft-overlooked religious history of the phonograph industry. He explains why a critical mass of African American ministers teamed up with the major phonograph labels of the day, how and why black consumers eagerly purchased their religious records, and how this phonograph religion significantly contributed to the shaping of modern African American Christianity"--
Member of
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Martin, Lerone A
Dewey number
261.5/208996073
Index
index present
LC call number
BR563.N4
LC item number
M37 2014
Literary form
non fiction
Nature of contents
bibliography
Series statement
Religion, race, and ethnicity
http://library.link/vocab/subjectName
  • African Americans
  • Phonograph
  • Radio broadcasting
  • RELIGION / General
  • SOCIAL SCIENCE / Ethnic Studies / African American Studies
  • PERFORMING ARTS / Radio / History & Criticism
Label
Preaching on wax : the phonograph and the shaping of modern African American religion, Lerone A. Martin
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
24 cm.
Extent
xvii, 243 pages
Isbn
9780814708323
Lccn
2014024572
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)876883230
Label
Preaching on wax : the phonograph and the shaping of modern African American religion, Lerone A. Martin
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
24 cm.
Extent
xvii, 243 pages
Isbn
9780814708323
Lccn
2014024572
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)876883230

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