The Resource Publishers, Readers, and Digital Engagement, by Marianne Martens, (electronic resource)

Publishers, Readers, and Digital Engagement, by Marianne Martens, (electronic resource)

Label
Publishers, Readers, and Digital Engagement
Title
Publishers, Readers, and Digital Engagement
Statement of responsibility
by Marianne Martens
Creator
Author
Author
Subject
Language
eng
Summary
This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects all virtually free-of-charge
Member of
http://library.link/vocab/creatorName
Martens, Marianne
Dewey number
002
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
I8U1IkxhWDM
Image bit depth
0
LC call number
Z4-Z15.2
Literary form
non fiction
Nature of contents
dictionaries
Series statement
New Directions in Book History
http://library.link/vocab/subjectName
  • Books-History
  • Technology in literature
  • Literature, Modern-20th century
  • Fiction
  • Children's literature
  • History of the Book
  • Literature and Technology/Media
  • Contemporary Literature
  • Fiction
  • Children's Literature
Label
Publishers, Readers, and Digital Engagement, by Marianne Martens, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Bibliography note
Includes bibliographical references at the end of each chapters and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Acknowledgements -- Preface -- Introduction -- 1. A Brief History of the Field -- 2. Branding Books, Branding Readers: Marketing to Teens in the Digital Age -- 3. From Random Buzzers to Figment: Teens’ Affective and Immaterial Labor -- 4. Twilight Saga.com (2009–2012) — Fandom and the Lifespan of a Corporate Fan Site -- 5. Reading The Amanda Project — a Lifecycle of a Pioneering Multiplatform Book (2009–2012) -- 6. Conclusion -- Methodological Appendix -- Notes -- Bibliography -- Index.-
Dimensions
unknown
Edition
1st ed. 2016.
Extent
1 online resource (XIX, 226 p. 17 illus., 3 illus. in color.)
File format
multiple file formats
Form of item
online
Isbn
9781137514462
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1057/978-1-137-51446-2
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (CKB)3710000000731515
  • (DE-He213)978-1-137-51446-2
  • (MiAaPQ)EBC4720097
  • (EXLCZ)993710000000731515
Label
Publishers, Readers, and Digital Engagement, by Marianne Martens, (electronic resource)
Publication
Antecedent source
mixed
Bibliography note
Includes bibliographical references at the end of each chapters and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Acknowledgements -- Preface -- Introduction -- 1. A Brief History of the Field -- 2. Branding Books, Branding Readers: Marketing to Teens in the Digital Age -- 3. From Random Buzzers to Figment: Teens’ Affective and Immaterial Labor -- 4. Twilight Saga.com (2009–2012) — Fandom and the Lifespan of a Corporate Fan Site -- 5. Reading The Amanda Project — a Lifecycle of a Pioneering Multiplatform Book (2009–2012) -- 6. Conclusion -- Methodological Appendix -- Notes -- Bibliography -- Index.-
Dimensions
unknown
Edition
1st ed. 2016.
Extent
1 online resource (XIX, 226 p. 17 illus., 3 illus. in color.)
File format
multiple file formats
Form of item
online
Isbn
9781137514462
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1057/978-1-137-51446-2
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (CKB)3710000000731515
  • (DE-He213)978-1-137-51446-2
  • (MiAaPQ)EBC4720097
  • (EXLCZ)993710000000731515

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