The Resource Rendering, editors: Kyle May (Editor in Chief), Julia van den Hout, Jacob Reidel, Human Wu, Jeffrey Franklin, Archie Lee Coates IV ; editorial assistants: Margot Connor, Nancy Lin, Thomas Lozada

Rendering, editors: Kyle May (Editor in Chief), Julia van den Hout, Jacob Reidel, Human Wu, Jeffrey Franklin, Archie Lee Coates IV ; editorial assistants: Margot Connor, Nancy Lin, Thomas Lozada

Label
Rendering
Title
Rendering
Statement of responsibility
editors: Kyle May (Editor in Chief), Julia van den Hout, Jacob Reidel, Human Wu, Jeffrey Franklin, Archie Lee Coates IV ; editorial assistants: Margot Connor, Nancy Lin, Thomas Lozada
Title variation
Clog
Contributor
Editor
Subject
Language
eng
Summary
"As information is distributed and consumed at an increasingly rapid pace, one of the most effective (or at least pervasive) ways to communicate architectural ideas is through renderings. Typically a perspectival image that can be understood without any knowledge of architectural drawing conventions, the rendering derives power from its accessibility to a wide audience-hence its crucial role in design competitions, client presentations, press releases, and other such public forums. While these architectural visualizations are certainly nothing new, advances in software and hardware have enabled renderings to be made faster and more realistic than ever before. This presents both an opportunity and a challenge. On the one hand, design concepts can now be tested and conveyed with an unprecedented degree of visual accuracy. Conversely, whether through omission, extreme dramatization, or even intentional fakery, architects now have the ability to realistically depict the impossible. Furthermore, both clients and public are beginning to expect photorealistic imagery even at the earliest stages of a project, when supposed 'realism' can oftentimes belie the fundamentally speculative nature of design. Given the importance of these images in mediating between architects and the people they ultimately serve, CLOG will critically assess the state of renderings today." -- Provided by publisher
Member of
Illustrations
illustrations
Index
no index present
LC call number
NA2705
LC item number
.R463 2012
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • May, Kyle
  • Hout, Julia van den
Series statement
Clog,
Series volume
August 2012
http://library.link/vocab/subjectName
  • Architectural rendering
  • Architectural rendering
Label
Rendering, editors: Kyle May (Editor in Chief), Julia van den Hout, Jacob Reidel, Human Wu, Jeffrey Franklin, Archie Lee Coates IV ; editorial assistants: Margot Connor, Nancy Lin, Thomas Lozada
Instantiates
Publication
Copyright
Dimensions
22 cm.
Extent
150, [9] p.
Isbn
9780983820437
Isbn Type
(paperback)
Other physical details
illustrations (some color)
System control number
  • (CaMWU)u2855484-01umb_inst
  • (OCoLC)817793876
Label
Rendering, editors: Kyle May (Editor in Chief), Julia van den Hout, Jacob Reidel, Human Wu, Jeffrey Franklin, Archie Lee Coates IV ; editorial assistants: Margot Connor, Nancy Lin, Thomas Lozada
Publication
Copyright
Dimensions
22 cm.
Extent
150, [9] p.
Isbn
9780983820437
Isbn Type
(paperback)
Other physical details
illustrations (some color)
System control number
  • (CaMWU)u2855484-01umb_inst
  • (OCoLC)817793876

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