The Resource Reputation Transfer to Enter New B-to-B Markets : Measuring and Modelling Approaches, by Christine Falkenreck, (electronic resource)

Reputation Transfer to Enter New B-to-B Markets : Measuring and Modelling Approaches, by Christine Falkenreck, (electronic resource)

Label
Reputation Transfer to Enter New B-to-B Markets : Measuring and Modelling Approaches
Title
Reputation Transfer to Enter New B-to-B Markets
Title remainder
Measuring and Modelling Approaches
Statement of responsibility
by Christine Falkenreck
Creator
Author
Author
Subject
Language
  • eng
  • eng
Summary
This book focuses on the development and cross-cultural testing of a construct of reputation rooted in resource-based theories. No study has ever asked organizational customers to rate the importance of a supplier’s positive reputation on their buying decision. The results of the survey contribute substantially to our understanding of reputation measuring and managing. This book is the first to highlight the cross-link between reputation, reputation transfer and culture, and argues that to develop one cross-culturally valid construct of reputation, which can be used in both B-to-B and B-to-C contexts is neither useful nor appropriate
Member of
Is Subseries of
http://library.link/vocab/creatorName
Falkenreck, Christine
Dewey number
658.8
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
gkiw6rnMC-U
Language note
English
LC call number
HF5410-5417.5
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Contributions to Management Science,
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • e-Commerce/e-business
Label
Reputation Transfer to Enter New B-to-B Markets : Measuring and Modelling Approaches, by Christine Falkenreck, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Content category
text
Content type code
  • txt
Contents
Definition of Research Problem. - Introduction;Structure of Work; Objective Targets of Thesis. - Theoretical Framework -- Commitment-Trust Theory and the Nature of Commitment; Resource-Based and Knowledge-Based View; Reputation as a Resource, an Intangible Asset and a Barrier. - Perspectives on Corporate Reputation and Reputation Transfer.-Perspectives of Relationship Marketing; Defining Corporate Reputation in B-to-B Relationships; A Standard Construct of Reputation–Useful and Appropriate?; The Concept of Reputation Transfer; The Relevance of Direct Marketing Media to Build CR; Defining and Quantifying Culture. - Development of Constructs and Related Hypotheses -- The C-OAR-SE Procedure for Scale Development; Formative versus Reflective Measurement Models; Moderating and Mediating Effects in Causal Models; Applying the Bonferroni-Holm’s Procedure; Development of Constructs; Related Hypotheses;Structural Model of Reputation and Reputation Transfer. - Empirical Survey -- Markets Under Consideration; The Measurement Model. - Results and Findings. - Synopsis of Measurement Criteria;Model Validation; Assessment of Research Hypotheses; Findings related to Countries and Stakeholder Groups; Discussion of Research Questions. - Conclusions, Implications and Research Suggestions. - Scientific Implications; Managerial Implications; Conclusions and Outlook. - References. - Annex
Dimensions
unknown
Edition
1st ed. 2010.
Extent
1 online resource (245 p.)
Form of item
online
Isbn
9783790823585
Media category
computer
Media type code
  • c
Other control number
10.1007/978-3-7908-2357-8
Specific material designation
remote
System control number
  • (CKB)2670000000006750
  • (EBL)510679
  • (OCoLC)567139671
  • (SSID)ssj0000372350
  • (PQKBManifestationID)11247473
  • (PQKBTitleCode)TC0000372350
  • (PQKBWorkID)10420812
  • (PQKB)10978171
  • (DE-He213)978-3-7908-2357-8
  • (MiAaPQ)EBC510679
  • (EXLCZ)992670000000006750
Label
Reputation Transfer to Enter New B-to-B Markets : Measuring and Modelling Approaches, by Christine Falkenreck, (electronic resource)
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Content category
text
Content type code
  • txt
Contents
Definition of Research Problem. - Introduction;Structure of Work; Objective Targets of Thesis. - Theoretical Framework -- Commitment-Trust Theory and the Nature of Commitment; Resource-Based and Knowledge-Based View; Reputation as a Resource, an Intangible Asset and a Barrier. - Perspectives on Corporate Reputation and Reputation Transfer.-Perspectives of Relationship Marketing; Defining Corporate Reputation in B-to-B Relationships; A Standard Construct of Reputation–Useful and Appropriate?; The Concept of Reputation Transfer; The Relevance of Direct Marketing Media to Build CR; Defining and Quantifying Culture. - Development of Constructs and Related Hypotheses -- The C-OAR-SE Procedure for Scale Development; Formative versus Reflective Measurement Models; Moderating and Mediating Effects in Causal Models; Applying the Bonferroni-Holm’s Procedure; Development of Constructs; Related Hypotheses;Structural Model of Reputation and Reputation Transfer. - Empirical Survey -- Markets Under Consideration; The Measurement Model. - Results and Findings. - Synopsis of Measurement Criteria;Model Validation; Assessment of Research Hypotheses; Findings related to Countries and Stakeholder Groups; Discussion of Research Questions. - Conclusions, Implications and Research Suggestions. - Scientific Implications; Managerial Implications; Conclusions and Outlook. - References. - Annex
Dimensions
unknown
Edition
1st ed. 2010.
Extent
1 online resource (245 p.)
Form of item
online
Isbn
9783790823585
Media category
computer
Media type code
  • c
Other control number
10.1007/978-3-7908-2357-8
Specific material designation
remote
System control number
  • (CKB)2670000000006750
  • (EBL)510679
  • (OCoLC)567139671
  • (SSID)ssj0000372350
  • (PQKBManifestationID)11247473
  • (PQKBTitleCode)TC0000372350
  • (PQKBWorkID)10420812
  • (PQKB)10978171
  • (DE-He213)978-3-7908-2357-8
  • (MiAaPQ)EBC510679
  • (EXLCZ)992670000000006750

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