The Resource Seeing spots : a functional analysis of presidential television advertisements, 1952-1996, William L. Benoit, (electronic resource)

Seeing spots : a functional analysis of presidential television advertisements, 1952-1996, William L. Benoit, (electronic resource)

Label
Seeing spots : a functional analysis of presidential television advertisements, 1952-1996
Title
Seeing spots
Title remainder
a functional analysis of presidential television advertisements, 1952-1996
Statement of responsibility
William L. Benoit
Creator
Subject
Genre
Language
  • eng
  • eng
Summary
A study of presidential television spots from 1952 to 1996. More than 1600 spots are covered, from both primary and general campaigns. It uses the Functional Theory of Political Campaign Discourse, analyzing themes in spots such as acclaims, attacks and defences
Member of
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Benoit, William L
Dewey number
324.730973
Illustrations
illustrations
Index
no index present
Language note
English
LC call number
JK524
LC item number
.B46 1999
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Praeger series in political communication,
http://library.link/vocab/subjectName
  • Presidents
  • Advertising, Political
  • Television in politics
Label
Seeing spots : a functional analysis of presidential television advertisements, 1952-1996, William L. Benoit, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Preliminaries; Contents; Series Foreword; Preface; 1 Introduction Presidential Television Spots; 2 The Functional Approach to Political Advertising; 3 In the Beginning 1952 1956; 4 The Democrats Ascend 1960 1964; 5 Nixon's Return 1968 1972; 6 After Watergate 1976 1980; 7 Republicans in Control 1984 1988; 8 The End of the Millennium 1992 1996; 9 Primary Campaigns Who Shall Lead Us; 10 Third Party Candidates Another Choice; 11 Contrasts; 12 Conclusions; Appendix The Sample; References; Name Index; Subject Index
Dimensions
unknown
Extent
1 online resource (251 p.)
Form of item
online
Isbn
9780313003257
Media category
computer
Media type code
c
Specific material designation
remote
System control number
  • (CKB)111056485428084
  • (EBL)269092
  • (OCoLC)55149801
  • (SSID)ssj0000243419
  • (PQKBManifestationID)11217962
  • (PQKBTitleCode)TC0000243419
  • (PQKBWorkID)10320729
  • (PQKB)11432566
  • (MiAaPQ)EBC269092
  • (EXLCZ)99111056485428084
Label
Seeing spots : a functional analysis of presidential television advertisements, 1952-1996, William L. Benoit, (electronic resource)
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Preliminaries; Contents; Series Foreword; Preface; 1 Introduction Presidential Television Spots; 2 The Functional Approach to Political Advertising; 3 In the Beginning 1952 1956; 4 The Democrats Ascend 1960 1964; 5 Nixon's Return 1968 1972; 6 After Watergate 1976 1980; 7 Republicans in Control 1984 1988; 8 The End of the Millennium 1992 1996; 9 Primary Campaigns Who Shall Lead Us; 10 Third Party Candidates Another Choice; 11 Contrasts; 12 Conclusions; Appendix The Sample; References; Name Index; Subject Index
Dimensions
unknown
Extent
1 online resource (251 p.)
Form of item
online
Isbn
9780313003257
Media category
computer
Media type code
c
Specific material designation
remote
System control number
  • (CKB)111056485428084
  • (EBL)269092
  • (OCoLC)55149801
  • (SSID)ssj0000243419
  • (PQKBManifestationID)11217962
  • (PQKBTitleCode)TC0000243419
  • (PQKBWorkID)10320729
  • (PQKB)11432566
  • (MiAaPQ)EBC269092
  • (EXLCZ)99111056485428084

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