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The Resource The AMA handbook of public relations, Robert L. Dilenschneider ; foreword by Maria Bartiromo

The AMA handbook of public relations, Robert L. Dilenschneider ; foreword by Maria Bartiromo

Label
The AMA handbook of public relations
Title
The AMA handbook of public relations
Statement of responsibility
Robert L. Dilenschneider ; foreword by Maria Bartiromo
Title variation
Handbook of public relations
Creator
Subject
Language
eng
Cataloging source
DLC
Dewey number
659.2
Index
index present
LC call number
HD59
LC item number
.D558 2010
Literary form
non fiction
Nature of contents
bibliography
Label
The AMA handbook of public relations, Robert L. Dilenschneider ; foreword by Maria Bartiromo
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement--why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report -- Making it happen. Speeches as unique signatures ; Composing presentations ; Talk--formal or familiar ; Bylined material--in all media ; Market research
Dimensions
26 cm.
Extent
xiii, 239 p.
Isbn
9780814415252
Isbn Type
(hardcover)
Lccn
2009037755
System control number
  • (CaMWU)u2085011-01umb_inst
  • 2092436
  • (Sirsi) i9780814415252
  • (OCoLC)351302042
Label
The AMA handbook of public relations, Robert L. Dilenschneider ; foreword by Maria Bartiromo
Publication
Bibliography note
Includes bibliographical references and index
Contents
Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement--why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report -- Making it happen. Speeches as unique signatures ; Composing presentations ; Talk--formal or familiar ; Bylined material--in all media ; Market research
Dimensions
26 cm.
Extent
xiii, 239 p.
Isbn
9780814415252
Isbn Type
(hardcover)
Lccn
2009037755
System control number
  • (CaMWU)u2085011-01umb_inst
  • 2092436
  • (Sirsi) i9780814415252
  • (OCoLC)351302042

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