The Resource The Communicating Company : Towards an Alternative Theory of Corporate Communication, by Hartmut Hübner, (electronic resource)

The Communicating Company : Towards an Alternative Theory of Corporate Communication, by Hartmut Hübner, (electronic resource)

Label
The Communicating Company : Towards an Alternative Theory of Corporate Communication
Title
The Communicating Company
Title remainder
Towards an Alternative Theory of Corporate Communication
Statement of responsibility
by Hartmut Hübner
Creator
Author
Author
Subject
Language
  • eng
  • eng
Summary
Corporate communication has developed as a domain of management, embracing fields like public relations and marketing communication. Most research on the topic has concentrated on positivist approaches, leading to a limited view. The purpose of this study is to review extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more ‘communicational’ aspects. An integrative framework of alternative corporate communication is proposed as a key contribution to corporate communication theory. Following an ethnographic case study approach, an extensive pool of data was collected over a period of 15 months, representing corporate communication discourse at a major international conglomerate. The author completed his PhD at the University of Salford, UK, after having worked in several management positions in the financial services industry, heading an international corporate communications team for several years.
Member of
Is Subseries of
http://library.link/vocab/creatorName
Hübner, Hartmut
Dewey number
658.4/5
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
o1rw9is4uuw
Language note
English
LC call number
HF5410-5417.5
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Contributions to Management Science,
http://library.link/vocab/subjectName
  • Marketing
  • Organization
  • Business
  • Applied psychology
  • Marketing
  • Organization
  • Business and Management, general
  • Industrial and Organizational Psychology
Label
The Communicating Company : Towards an Alternative Theory of Corporate Communication, by Hartmut Hübner, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references (p. [253]-274) and index
Carrier category
online resource
Carrier category code
  • cr
Content category
text
Content type code
  • txt
Contents
Theoretical context -- Purpose of the study -- Methodological considerations -- Reference points for theory development -- Presentation of case study -- Analysis -- Analysis of case study -- Role and analysis of context -- Coordinating the company around dynamic purposes -- Organising by linking decisions and actions -- Facilitating implementation and change processes -- Leveraging competitive position and distinctive competencies -- Integration of findings -- Key conclusions
Dimensions
unknown
Edition
1st. ed.
Extent
1 online resource (288 p.)
Form of item
online
Isbn
9786610817801
Media category
computer
Media type code
  • c
Other control number
10.1007/978-3-7908-1929-8
Specific material designation
remote
System control number
  • (CKB)1000000000284460
  • (EBL)328503
  • (OCoLC)184984839
  • (SSID)ssj0000292066
  • (PQKBManifestationID)11228971
  • (PQKBTitleCode)TC0000292066
  • (PQKBWorkID)10256255
  • (PQKB)10788637
  • (DE-He213)978-3-7908-1929-8
  • (MiAaPQ)EBC328503
  • (EXLCZ)991000000000284460
Label
The Communicating Company : Towards an Alternative Theory of Corporate Communication, by Hartmut Hübner, (electronic resource)
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references (p. [253]-274) and index
Carrier category
online resource
Carrier category code
  • cr
Content category
text
Content type code
  • txt
Contents
Theoretical context -- Purpose of the study -- Methodological considerations -- Reference points for theory development -- Presentation of case study -- Analysis -- Analysis of case study -- Role and analysis of context -- Coordinating the company around dynamic purposes -- Organising by linking decisions and actions -- Facilitating implementation and change processes -- Leveraging competitive position and distinctive competencies -- Integration of findings -- Key conclusions
Dimensions
unknown
Edition
1st. ed.
Extent
1 online resource (288 p.)
Form of item
online
Isbn
9786610817801
Media category
computer
Media type code
  • c
Other control number
10.1007/978-3-7908-1929-8
Specific material designation
remote
System control number
  • (CKB)1000000000284460
  • (EBL)328503
  • (OCoLC)184984839
  • (SSID)ssj0000292066
  • (PQKBManifestationID)11228971
  • (PQKBTitleCode)TC0000292066
  • (PQKBWorkID)10256255
  • (PQKB)10788637
  • (DE-He213)978-3-7908-1929-8
  • (MiAaPQ)EBC328503
  • (EXLCZ)991000000000284460

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