The Resource The Impact of Culture on Relationship Marketing in International Services : A Target Group-Specific Analysis in the Context of Banking Services, by Jan Hendrik Schumann, (electronic resource)

The Impact of Culture on Relationship Marketing in International Services : A Target Group-Specific Analysis in the Context of Banking Services, by Jan Hendrik Schumann, (electronic resource)

Label
The Impact of Culture on Relationship Marketing in International Services : A Target Group-Specific Analysis in the Context of Banking Services
Title
The Impact of Culture on Relationship Marketing in International Services
Title remainder
A Target Group-Specific Analysis in the Context of Banking Services
Statement of responsibility
by Jan Hendrik Schumann
Creator
Author
Author
Subject
Language
  • eng
  • eng
Summary
The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals. The results of the study, conducted on banking customers in 11 countries, show that differences in cultural values impact consumers’ behavior and cognitions. Overall, the findings from this doctoral study highlight the need for culture-specific relationship marketing in services that considers the values of specific target groups. The author outlines ways to cope with this challenge and derives implications for research and practice
Member of
http://library.link/vocab/creatorName
Schumann, Jan Hendrik
Dewey number
658.8
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
GnTpl5KvYpo
Language note
English
LC call number
  • HF4999.2-6182
  • HD28-70
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Applied Marketing Science / Angewandte Marketingforschung,
http://library.link/vocab/subjectName
  • Business
  • Marketing
  • Business and Management, general
  • Marketing
Label
The Impact of Culture on Relationship Marketing in International Services : A Target Group-Specific Analysis in the Context of Banking Services, by Jan Hendrik Schumann, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Relationship Marketing in International Services: State of the Art -- Culture Analysis in Cross-Cultural Research -- Research Models and Hypotheses -- Empirical Analysis -- Discussion of the Empirical Findings -- General Reflections and Directions for Future Research
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (292 p.)
Form of item
online
Isbn
9783834983794
Media category
computer
Media type code
c
Other control number
10.1007/978-3-8349-8379-4
Specific material designation
remote
System control number
  • (CKB)1000000000812755
  • (EBL)751429
  • (OCoLC)828796668
  • (SSID)ssj0000646231
  • (PQKBManifestationID)11370581
  • (PQKBTitleCode)TC0000646231
  • (PQKBWorkID)10685825
  • (PQKB)10816906
  • (DE-He213)978-3-8349-8379-4
  • (MiAaPQ)EBC751429
  • (EXLCZ)991000000000812755
Label
The Impact of Culture on Relationship Marketing in International Services : A Target Group-Specific Analysis in the Context of Banking Services, by Jan Hendrik Schumann, (electronic resource)
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Relationship Marketing in International Services: State of the Art -- Culture Analysis in Cross-Cultural Research -- Research Models and Hypotheses -- Empirical Analysis -- Discussion of the Empirical Findings -- General Reflections and Directions for Future Research
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (292 p.)
Form of item
online
Isbn
9783834983794
Media category
computer
Media type code
c
Other control number
10.1007/978-3-8349-8379-4
Specific material designation
remote
System control number
  • (CKB)1000000000812755
  • (EBL)751429
  • (OCoLC)828796668
  • (SSID)ssj0000646231
  • (PQKBManifestationID)11370581
  • (PQKBTitleCode)TC0000646231
  • (PQKBWorkID)10685825
  • (PQKB)10816906
  • (DE-He213)978-3-8349-8379-4
  • (MiAaPQ)EBC751429
  • (EXLCZ)991000000000812755

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