The Resource The Satisfaction of Change : How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes, by Manlio Del Giudice, Maria Rosaria Della Peruta, (electronic resource)

The Satisfaction of Change : How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes, by Manlio Del Giudice, Maria Rosaria Della Peruta, (electronic resource)

Label
The Satisfaction of Change : How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes
Title
The Satisfaction of Change
Title remainder
How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes
Statement of responsibility
by Manlio Del Giudice, Maria Rosaria Della Peruta
Creator
Contributor
Author
Author
Subject
Language
eng
Summary
This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers’ cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience. It describes the utility function of the script by retaining customer loyalty and making the customer more reluctant to abandon his regular supplier. It also explores the difficulty faced by the higher churn rate on the Internet and the minimization of search costs, by integrating more functionality to achieve the ultimate goal of behavioral and cognitive loyalty. The authors provide an analysis in a "digital" view of the economic theory of switching costs and the resulting lock-in mechanisms which, in a classical economy, are often a barrier to disloyalty. It is a useful and effective tool for online businesses, their main managerial and strategic implications, and the adaptability to existing contexts.
Member of
http://library.link/vocab/creatorName
Del Giudice, Manlio
Dewey number
658.812
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
  • ARRVQQUcrnY
  • ISSSTSj6rwo
Image bit depth
0
LC call number
HF5415.5-HF5415.53
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Della Peruta, Maria Rosaria.
Series statement
Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth,
http://library.link/vocab/subjectName
  • Customer relations-Management
  • Management
  • Economic history
  • Customer Relationship Management
  • Innovation/Technology Management
  • Economic History
Label
The Satisfaction of Change : How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes, by Manlio Del Giudice, Maria Rosaria Della Peruta, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Definition and evolution of the variables in the model in marketing studies and research -- 2. A model of customer retention in business-intensive markets -- 3. Shopping scripts and resistance to change: an empirical verification in b2b digital markets -- 4. Managerial Implications of The Model and Final Insights
Dimensions
unknown
Edition
1st ed. 2017.
Extent
1 online resource (XIII, 138 p. 8 illus., 3 illus. in color.)
File format
multiple file formats
Form of item
online
Isbn
9783319418841
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-3-319-41884-1
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (CKB)3710000000934277
  • (DE-He213)978-3-319-41884-1
  • (MiAaPQ)EBC4733938
  • (EXLCZ)993710000000934277
Label
The Satisfaction of Change : How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes, by Manlio Del Giudice, Maria Rosaria Della Peruta, (electronic resource)
Publication
Antecedent source
mixed
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Definition and evolution of the variables in the model in marketing studies and research -- 2. A model of customer retention in business-intensive markets -- 3. Shopping scripts and resistance to change: an empirical verification in b2b digital markets -- 4. Managerial Implications of The Model and Final Insights
Dimensions
unknown
Edition
1st ed. 2017.
Extent
1 online resource (XIII, 138 p. 8 illus., 3 illus. in color.)
File format
multiple file formats
Form of item
online
Isbn
9783319418841
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-3-319-41884-1
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (CKB)3710000000934277
  • (DE-He213)978-3-319-41884-1
  • (MiAaPQ)EBC4733938
  • (EXLCZ)993710000000934277

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