The Resource The butterfly effect in competitive markets : driving small changes for large differences, Rajagopal

The butterfly effect in competitive markets : driving small changes for large differences, Rajagopal

Label
The butterfly effect in competitive markets : driving small changes for large differences
Title
The butterfly effect in competitive markets
Title remainder
driving small changes for large differences
Statement of responsibility
Rajagopal
Creator
Contributor
Author
Subject
Language
eng
Summary
"The Butterfly Effect In Competitive Markets illustrates through logical market behavior analysis how chaos in the market drives tactics among the market competitors that causes shifts in consumer preferences and guides the buying behavior. Such shifts in consumer behavior are often radical and face initial resistance. However, consumers' thrust to break social conformity drives adaptability behavior to change over the period. Strategies of firms that emerge out of market chaos help firms in growing their business in local markets and achieve sustainability and global competitiveness. Consequently, every small change emerged out of the market chaos contributes to a global and sustainable effect in the market. This book is divided into ten chapters spread across three sections that comprise analyzing market chaos, building global-local marketing effects, and unveiling future effects. The discussion presented provides a comprehensive introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions. "--
Assigning source
Provided by publisher
Cataloging source
NhCcYBP
http://library.link/vocab/creatorDate
1957-
http://library.link/vocab/creatorName
Rajagopal
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
LC item number
.R348 2015
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
EBSCOhost
http://library.link/vocab/subjectName
  • Consumers' preferences
  • Consumer behavior
  • Chaotic behavior in systems
  • Strategic planning
Label
The butterfly effect in competitive markets : driving small changes for large differences, Rajagopal
Link
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=998512
Instantiates
Publication
Note
Description based on print version record
Bibliography note
Includes bibliographical references (pages 269-290) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Section I. Analyzing Market Chaos: 1. Chaos in Markets; 2. Reasoned Action and Planned Behavior; 3. Managing Market Shifts -- Section II. Building Global-Local Marketing Effects: 4. Market Trend Analysis; 5. Consumer Value Management; 6. Darwinism in Marketplace; 7. Business Growth and Local Effects; 8. Sustainable Marketing -- Section III. Unveiling Future Effects: 9. Social Psychology of Consumers; 10. Challenges of Butterfly Effect
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9781137434975
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(NhCcYBP)99964299249
Label
The butterfly effect in competitive markets : driving small changes for large differences, Rajagopal
Link
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=998512
Publication
Note
Description based on print version record
Bibliography note
Includes bibliographical references (pages 269-290) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Section I. Analyzing Market Chaos: 1. Chaos in Markets; 2. Reasoned Action and Planned Behavior; 3. Managing Market Shifts -- Section II. Building Global-Local Marketing Effects: 4. Market Trend Analysis; 5. Consumer Value Management; 6. Darwinism in Marketplace; 7. Business Growth and Local Effects; 8. Sustainable Marketing -- Section III. Unveiling Future Effects: 9. Social Psychology of Consumers; 10. Challenges of Butterfly Effect
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9781137434975
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(NhCcYBP)99964299249

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