The Resource The dynamics of persuasion : communication and attitudes in the 21st century, Richard M. Perloff

The dynamics of persuasion : communication and attitudes in the 21st century, Richard M. Perloff

Label
The dynamics of persuasion : communication and attitudes in the 21st century
Title
The dynamics of persuasion
Title remainder
communication and attitudes in the 21st century
Statement of responsibility
Richard M. Perloff
Creator
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Perloff, Richard M
Dewey number
153.8/52
Illustrations
illustrations
Index
index present
LC call number
BF637.P4
LC item number
P39 2010
Literary form
non fiction
Nature of contents
bibliography
Series statement
Communication series. Communication theory and methodology
http://library.link/vocab/subjectName
  • Persuasion (Psychology)
  • Mass media
  • Attitude change
Label
The dynamics of persuasion : communication and attitudes in the 21st century, Richard M. Perloff
Instantiates
Publication
Note
Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008
Bibliography note
Includes bibliographical references and indexes
Contents
Foundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns
Dimensions
24 cm.
Edition
4th ed.
Extent
xvi, 425 p.
Isbn
9780203870327
Isbn Type
(ebk)
Lccn
2009041035
Other physical details
ill.
System control number
  • (CaMWU)u2098191-01umb_inst
  • 2140937
  • (Sirsi) i9780415805681
  • (OCoLC)419794669
Label
The dynamics of persuasion : communication and attitudes in the 21st century, Richard M. Perloff
Publication
Note
Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008
Bibliography note
Includes bibliographical references and indexes
Contents
Foundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns
Dimensions
24 cm.
Edition
4th ed.
Extent
xvi, 425 p.
Isbn
9780203870327
Isbn Type
(ebk)
Lccn
2009041035
Other physical details
ill.
System control number
  • (CaMWU)u2098191-01umb_inst
  • 2140937
  • (Sirsi) i9780415805681
  • (OCoLC)419794669

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