The Resource The objects of affection : semiotics and consumer culture, Arthur Asa Berger

The objects of affection : semiotics and consumer culture, Arthur Asa Berger

Label
The objects of affection : semiotics and consumer culture
Title
The objects of affection
Title remainder
semiotics and consumer culture
Statement of responsibility
Arthur Asa Berger
Creator
Subject
Language
eng
Summary
"A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1933-
http://library.link/vocab/creatorName
Berger, Arthur Asa
Dewey number
302.2
Illustrations
illustrations
Index
index present
LC call number
P99.4.S62
LC item number
B47 2010
Literary form
non fiction
Nature of contents
bibliography
Series statement
Semiotics and popular culture
http://library.link/vocab/subjectName
  • Semiotics
  • Semiotics
  • Consumer behavior
  • Material culture
  • Object (Aesthetics)
  • Culture
  • Language and culture
Label
The objects of affection : semiotics and consumer culture, Arthur Asa Berger
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • Metaphor and Metonymy
  • Language and Speech
  • Codes
  • Acura: An Example of Applied Semiotic Analysis
  • No Sign as a Sign
  • Signs within Signs
  • Signs that Lie
  • 2.
  • Consumer Cultures
  • Defining Consumer Cultures
  • Part I.
  • Sacred Origin of Consumer Cultures
  • Psychological Imperatives in Consumer Cultures
  • Marxist Theory and Consumer Cultures
  • Jean Baudrillard on Advertising and Consumer Cultures
  • 3.
  • Marketing Theory and Semiotics
  • Ernest Dichter and Motivation Research
  • Mary Douglas and Grid-Group Theory
  • New Strategist Publications
  • Claritas Explains That "Birds of a Feather Flock Together"
  • Semiotic Theory
  • Complications for Marketers
  • Semiotics and Marketing Theory
  • Part II.
  • Semiotic Applications
  • 4.
  • Brands and Identity: We Are Our Brands
  • Fashion and Identity
  • Semiotics and Brands
  • Style Choices and Identity
  • Hats
  • 1.
  • Hair
  • Folklore, Myths, and Hair
  • Semiotic Approach to Hairstyles in the Eighties
  • Blondeness: The Importance of Hair Color
  • Designer Eyeglasses and Sunglasses
  • Teeth
  • Wristwatches
  • Facial Hair in Men
  • Fragrances
  • Brand Narcissism and L'Oreal Fragrances
  • Science of Signs
  • Neckties
  • Shoes
  • Handbags and Messenger Bags
  • Brand Extensions and Lifestyle Signifiers
  • Style and the Postmodern Problematic
  • 5.
  • Objects of Our Affection
  • Coffee
  • Toaster
  • Swaddling Cloths
  • Semiotic Theories of Saussure and Peirce: An Overview
  • "Evangelical" Hamburger
  • French-Fried Potatoes
  • Fountain Pens and Ink
  • Bikinis
  • Vodka
  • Beer
  • Veils
  • Cornflakes
  • White Bread
  • Bagels
  • Some Contemporary Semiotic Theorists
  • Myst
  • Furniture
  • Teddy Bears
  • Soap Powders and Detergents
  • Vacuum Cleaners
  • Computers
  • 6.
  • Learning Games and Activities
  • Time Capsule
  • Visit America Brochure
  • Symbols
  • Your Brands and What They Reveal
  • Socioeconomic Classes and Brands
  • Automobiles and Personality
  • Spending Spree
  • Insights and Interesting Ideas
  • 7.
  • Coda
  • Origins of the Objects of Our Affection
  • Complexity of Objects
  • People Watching and Artifact Analysis
  • Denotation and Connotation
  • MP3 Shuffle and the Pastiche
  • Semiotic Perspective and Being "Far Out"
  • Brands and the Self
  • Semiotics: It's Still With Me
Dimensions
21 cm.
Edition
1st ed.
Extent
xiii, 198 p.
Isbn
9780230103733
Lccn
2010001854
Other physical details
ill.
System control number
  • (CaMWU)u2134886-01umb_inst
  • 2193198
  • (Sirsi) i9780230103726
  • (OCoLC)468976314
Label
The objects of affection : semiotics and consumer culture, Arthur Asa Berger
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • Metaphor and Metonymy
  • Language and Speech
  • Codes
  • Acura: An Example of Applied Semiotic Analysis
  • No Sign as a Sign
  • Signs within Signs
  • Signs that Lie
  • 2.
  • Consumer Cultures
  • Defining Consumer Cultures
  • Part I.
  • Sacred Origin of Consumer Cultures
  • Psychological Imperatives in Consumer Cultures
  • Marxist Theory and Consumer Cultures
  • Jean Baudrillard on Advertising and Consumer Cultures
  • 3.
  • Marketing Theory and Semiotics
  • Ernest Dichter and Motivation Research
  • Mary Douglas and Grid-Group Theory
  • New Strategist Publications
  • Claritas Explains That "Birds of a Feather Flock Together"
  • Semiotic Theory
  • Complications for Marketers
  • Semiotics and Marketing Theory
  • Part II.
  • Semiotic Applications
  • 4.
  • Brands and Identity: We Are Our Brands
  • Fashion and Identity
  • Semiotics and Brands
  • Style Choices and Identity
  • Hats
  • 1.
  • Hair
  • Folklore, Myths, and Hair
  • Semiotic Approach to Hairstyles in the Eighties
  • Blondeness: The Importance of Hair Color
  • Designer Eyeglasses and Sunglasses
  • Teeth
  • Wristwatches
  • Facial Hair in Men
  • Fragrances
  • Brand Narcissism and L'Oreal Fragrances
  • Science of Signs
  • Neckties
  • Shoes
  • Handbags and Messenger Bags
  • Brand Extensions and Lifestyle Signifiers
  • Style and the Postmodern Problematic
  • 5.
  • Objects of Our Affection
  • Coffee
  • Toaster
  • Swaddling Cloths
  • Semiotic Theories of Saussure and Peirce: An Overview
  • "Evangelical" Hamburger
  • French-Fried Potatoes
  • Fountain Pens and Ink
  • Bikinis
  • Vodka
  • Beer
  • Veils
  • Cornflakes
  • White Bread
  • Bagels
  • Some Contemporary Semiotic Theorists
  • Myst
  • Furniture
  • Teddy Bears
  • Soap Powders and Detergents
  • Vacuum Cleaners
  • Computers
  • 6.
  • Learning Games and Activities
  • Time Capsule
  • Visit America Brochure
  • Symbols
  • Your Brands and What They Reveal
  • Socioeconomic Classes and Brands
  • Automobiles and Personality
  • Spending Spree
  • Insights and Interesting Ideas
  • 7.
  • Coda
  • Origins of the Objects of Our Affection
  • Complexity of Objects
  • People Watching and Artifact Analysis
  • Denotation and Connotation
  • MP3 Shuffle and the Pastiche
  • Semiotic Perspective and Being "Far Out"
  • Brands and the Self
  • Semiotics: It's Still With Me
Dimensions
21 cm.
Edition
1st ed.
Extent
xiii, 198 p.
Isbn
9780230103733
Lccn
2010001854
Other physical details
ill.
System control number
  • (CaMWU)u2134886-01umb_inst
  • 2193198
  • (Sirsi) i9780230103726
  • (OCoLC)468976314

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