The Resource The soul of the corporation : how to manage the identity of your company, Hamid Bouchikhi, John R. Kimberly

The soul of the corporation : how to manage the identity of your company, Hamid Bouchikhi, John R. Kimberly

Label
The soul of the corporation : how to manage the identity of your company
Title
The soul of the corporation
Title remainder
how to manage the identity of your company
Statement of responsibility
Hamid Bouchikhi, John R. Kimberly
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Bouchikhi, Hamid
Dewey number
659.2
Illustrations
illustrations
Index
index present
LC call number
HD58.7
LC item number
.B679 2008
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1942-
http://library.link/vocab/relatedWorkOrContributorName
Kimberly, John R.
http://library.link/vocab/subjectName
  • Corporate culture
  • Corporate image
  • Branding (Marketing)
  • Business names
Label
The soul of the corporation : how to manage the identity of your company, Hamid Bouchikhi, John R. Kimberly
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Leadership challenges in the age of identity -- The I*Dimension -- The bright side of the I*Dimension -- The dark side of the I*Dimension -- Casualties of the I*Dimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity in spin-offs -- Identity in strategic alliances and joint ventures -- Managing the I*Dimension at organizational and brand levels -- Masters of the I*Dimension -- Diagnosing your firm's identity -- Leading in the age of identity -- Epilogue
Dimensions
24 cm.
Extent
xxxviii, 208 p.
Isbn
9780131857261
Isbn Type
(hardback : alk. paper)
Lccn
2007020423
Other physical details
ill.
System control number
  • (CaMWU)u1823797-01umb_inst
  • 1575165
  • (OCoLC)129958784
Label
The soul of the corporation : how to manage the identity of your company, Hamid Bouchikhi, John R. Kimberly
Publication
Bibliography note
Includes bibliographical references and index
Contents
Leadership challenges in the age of identity -- The I*Dimension -- The bright side of the I*Dimension -- The dark side of the I*Dimension -- Casualties of the I*Dimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity in spin-offs -- Identity in strategic alliances and joint ventures -- Managing the I*Dimension at organizational and brand levels -- Masters of the I*Dimension -- Diagnosing your firm's identity -- Leading in the age of identity -- Epilogue
Dimensions
24 cm.
Extent
xxxviii, 208 p.
Isbn
9780131857261
Isbn Type
(hardback : alk. paper)
Lccn
2007020423
Other physical details
ill.
System control number
  • (CaMWU)u1823797-01umb_inst
  • 1575165
  • (OCoLC)129958784

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