The Resource Trump University Branding 101 : How to Build the Most Valuable Asset of Any Business, (electronic resource)

Trump University Branding 101 : How to Build the Most Valuable Asset of Any Business, (electronic resource)

Label
Trump University Branding 101 : How to Build the Most Valuable Asset of Any Business
Title
Trump University Branding 101
Title remainder
How to Build the Most Valuable Asset of Any Business
Creator
Subject
Genre
Language
eng
Summary
Trump University books are practical, straightforward primers onthe basics of doing business the Trump way-successfully. Each bookis written by a leading expert in the field and includes aninspiring Foreword by Trump himself. Key ideas throughout areillustrated by real-life examples from Trump and other seniorexecutives in the Trump organization. Perfect for anyone who wantsto get ahead in business, with or without the MBA, these streetwisebooks provide real-world business advice based on the one thingreaders can't get in any business school-experience.In Trump University Branding 101, you'll learn how to:* Build a powerful brand that increases the sales and profits ofany business* Launch your entrepreneurial brand* Manage the differences between service branding and productbranding* Develop a brand for your real estate investments* Make your brand far more than just a name or logo* Develop clear positioning and brand strategy* Successfully communicate your brand* Choose an appropriate brand name and logo* Reinvigorate a struggling brand* Use guerrilla branding for your small business* Build your own personal brand for career development* Keep your brand image consistent* Grow your brand over time* Use your brand to increase the overall value of your business
Cataloging source
AU-PeEL
http://library.link/vocab/creatorName
Sexton, Donald
Dewey number
658.8/27
LC call number
HF5415.1255 -- .S49 2008eb
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Brand name products -- Management
  • Branding (Marketing)
  • Corporate image
Label
Trump University Branding 101 : How to Build the Most Valuable Asset of Any Business, (electronic resource)
Link
http://umanitoba.eblib.com/patron/FullRecord.aspx?p=510143
Instantiates
Publication
Note
Description based upon print version of record
Contents
  • Trump University Branding 101: How to Build the Most Valuable Asset of Any Business; Contents; Downloadable Forms; Foreword to the Trump University 101 Series; Acknowledgments; Part I: Fundamental of Branding; Chapter 1: Trump on Branding; Having a Quality Brand Is Very Much Like Having a Good Reputation; A Strong Brand Gives Customers Confidence-And Leads to Higher Prices and Higher Demand; There Is No Way to Ignore the Power of Branding-So Take the Time to Establish Your Brand Carefully; Chapter 2: Why Branding Is Critical to Every Business; Airlines; Main Street
  • The Changing Competitive EnvironmentSucceeding in the Noisy Time; Why Brand?; The Value of Strong Brands; How to Build a Strong Brand; Conclusion; Chapter 3: What Is a Brand? Not Just a Name; What Is a Brand?; Key Components of a Brand; Conclusion; Chapter 4: Your Brand Positioning; The Brand Position; Who Is the Customer?; Perceived Value; Strategic Themes; Conclusion; Chapter 5: How Service Branding Is Different; What Is a Service?; Differences between Services and Products; Conclusion; Part II: Managing the Brand; Chapter 6: Developing a Brand Strategy for Anything
  • The Three Main Purposes of a Brand StrategyComponents of the Brand Strategy; Levels of Brand Strategy; Steps in Constructing the Brand Strategy; Conclusion; Chapter 7: Telling People about Your Brand; What to Communicate?; Communications and Actions; Principles of Brand Communications; How Communications Works; Methods of Brand Communications; Conclusion; Chapter 8: Choosing and Managing Your Name and Logo; Naming Your Brand; Logos; Conclusion; Chapter 9: Making Sure Your Brands Work Together; Consistency among Your Brands; Building a Brand Architecture; Evaluating Your Brand Architecture
  • Consistency of Your Brand across MarketsCoordinating Your Brand across Markets; Conclusion; Chapter 10: Building Your Brand from the Very Start; Success Routes and Failure Routes; How to Build a Brand; The Pioneer; The Fast-Follower; The Slow-Follower; Managing Your Brand; Conclusion; Chapter 11: New Lives for Old Brands; How to Fix a Tired Brand; Brand Diagnosis; Clarify Target Market and Positioning; Modify Product or Service; Reformulate Branding Tactics; Conclusion; Chapter 12: Growing Your Business by Extending Your Brand; Brand Extensions; Steps to Extend a Brand
  • Brand Extension OptionsOverextending a Brand; Growth Opportunities; Conclusion; Chapter 13: When Things Go Wrong; What Is a Crisis?; Managing a Crisis; Preparing for a Crisis; Afterward; Conclusion; Chapter 14: Keeping Your Brand at Peak Performance over Time; Types of Life Cycles; The Competitive Life Cycle; Margin, Cost, and Perceived Value Curves; Introduction Stage; Rapid Growth Stage; Competitive Turbulence Stage; Maturity Stage; Decline Stage; Conclusion; Part III: Branding on a Small Scale; Chapter 15: Branding for Entrepreneurs; Need for a Brand; Brand Strategies for Start-Ups
  • Components of the Entrepreneur's Brand Plan
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (338 p.)
Form of item
electronic
Isbn
9780470397497
Specific material designation
remote
System control number
  • EBL510143
  • (OCoLC)609861316
  • (AU-PeEL)EBL510143
Label
Trump University Branding 101 : How to Build the Most Valuable Asset of Any Business, (electronic resource)
Link
http://umanitoba.eblib.com/patron/FullRecord.aspx?p=510143
Publication
Note
Description based upon print version of record
Contents
  • Trump University Branding 101: How to Build the Most Valuable Asset of Any Business; Contents; Downloadable Forms; Foreword to the Trump University 101 Series; Acknowledgments; Part I: Fundamental of Branding; Chapter 1: Trump on Branding; Having a Quality Brand Is Very Much Like Having a Good Reputation; A Strong Brand Gives Customers Confidence-And Leads to Higher Prices and Higher Demand; There Is No Way to Ignore the Power of Branding-So Take the Time to Establish Your Brand Carefully; Chapter 2: Why Branding Is Critical to Every Business; Airlines; Main Street
  • The Changing Competitive EnvironmentSucceeding in the Noisy Time; Why Brand?; The Value of Strong Brands; How to Build a Strong Brand; Conclusion; Chapter 3: What Is a Brand? Not Just a Name; What Is a Brand?; Key Components of a Brand; Conclusion; Chapter 4: Your Brand Positioning; The Brand Position; Who Is the Customer?; Perceived Value; Strategic Themes; Conclusion; Chapter 5: How Service Branding Is Different; What Is a Service?; Differences between Services and Products; Conclusion; Part II: Managing the Brand; Chapter 6: Developing a Brand Strategy for Anything
  • The Three Main Purposes of a Brand StrategyComponents of the Brand Strategy; Levels of Brand Strategy; Steps in Constructing the Brand Strategy; Conclusion; Chapter 7: Telling People about Your Brand; What to Communicate?; Communications and Actions; Principles of Brand Communications; How Communications Works; Methods of Brand Communications; Conclusion; Chapter 8: Choosing and Managing Your Name and Logo; Naming Your Brand; Logos; Conclusion; Chapter 9: Making Sure Your Brands Work Together; Consistency among Your Brands; Building a Brand Architecture; Evaluating Your Brand Architecture
  • Consistency of Your Brand across MarketsCoordinating Your Brand across Markets; Conclusion; Chapter 10: Building Your Brand from the Very Start; Success Routes and Failure Routes; How to Build a Brand; The Pioneer; The Fast-Follower; The Slow-Follower; Managing Your Brand; Conclusion; Chapter 11: New Lives for Old Brands; How to Fix a Tired Brand; Brand Diagnosis; Clarify Target Market and Positioning; Modify Product or Service; Reformulate Branding Tactics; Conclusion; Chapter 12: Growing Your Business by Extending Your Brand; Brand Extensions; Steps to Extend a Brand
  • Brand Extension OptionsOverextending a Brand; Growth Opportunities; Conclusion; Chapter 13: When Things Go Wrong; What Is a Crisis?; Managing a Crisis; Preparing for a Crisis; Afterward; Conclusion; Chapter 14: Keeping Your Brand at Peak Performance over Time; Types of Life Cycles; The Competitive Life Cycle; Margin, Cost, and Perceived Value Curves; Introduction Stage; Rapid Growth Stage; Competitive Turbulence Stage; Maturity Stage; Decline Stage; Conclusion; Part III: Branding on a Small Scale; Chapter 15: Branding for Entrepreneurs; Need for a Brand; Brand Strategies for Start-Ups
  • Components of the Entrepreneur's Brand Plan
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (338 p.)
Form of item
electronic
Isbn
9780470397497
Specific material designation
remote
System control number
  • EBL510143
  • (OCoLC)609861316
  • (AU-PeEL)EBL510143

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