The Resource Vertical Cooperative Advertising in Supply Chain Management : A Game-Theoretic Analysis, by Gerhard Aust, (electronic resource)

Vertical Cooperative Advertising in Supply Chain Management : A Game-Theoretic Analysis, by Gerhard Aust, (electronic resource)

Label
Vertical Cooperative Advertising in Supply Chain Management : A Game-Theoretic Analysis
Title
Vertical Cooperative Advertising in Supply Chain Management
Title remainder
A Game-Theoretic Analysis
Statement of responsibility
by Gerhard Aust
Creator
Author
Author
Subject
Language
  • eng
  • eng
Summary
In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers’ advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies’ advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance
Member of
http://library.link/vocab/creatorName
Aust, Gerhard
Dewey number
  • 330
  • 330.0151
  • 519
  • 519.6
  • 658.40301
  • 658.5
  • 658.8
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
sQi5pTEda2o
Language note
English
LC call number
TS155-TS194
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Contributions to Management Science,
http://library.link/vocab/subjectName
  • Production management
  • Economic theory
  • Marketing
  • Operations research
  • Mathematics
  • Operations Management
  • Economic Theory/Quantitative Economics/Mathematical Methods
  • Operations Research, Management Science
  • Marketing
  • Operations Research/Decision Theory
  • Game Theory, Economics, Social and Behav. Sciences
Label
Vertical Cooperative Advertising in Supply Chain Management : A Game-Theoretic Analysis, by Gerhard Aust, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Content category
text
Content type code
  • txt
Contents
Introduction -- Fundamentals -- Cooperative advertising models in supply chain management -- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain -- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer -- A manufacturer-retailer supply chain with fuzzy customer demand -- Resumé
Dimensions
unknown
Edition
1st ed. 2015.
Extent
1 online resource (167 p.)
Form of item
online
Isbn
9783319116266
Media category
computer
Media type code
  • c
Other control number
10.1007/978-3-319-11626-6
Specific material designation
remote
System control number
  • (CKB)3710000000311769
  • (EBL)1967779
  • (SSID)ssj0001407911
  • (PQKBManifestationID)11765920
  • (PQKBTitleCode)TC0001407911
  • (PQKBWorkID)11411805
  • (PQKB)11643014
  • (DE-He213)978-3-319-11626-6
  • (MiAaPQ)EBC1967779
  • (EXLCZ)993710000000311769
Label
Vertical Cooperative Advertising in Supply Chain Management : A Game-Theoretic Analysis, by Gerhard Aust, (electronic resource)
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Content category
text
Content type code
  • txt
Contents
Introduction -- Fundamentals -- Cooperative advertising models in supply chain management -- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain -- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer -- A manufacturer-retailer supply chain with fuzzy customer demand -- Resumé
Dimensions
unknown
Edition
1st ed. 2015.
Extent
1 online resource (167 p.)
Form of item
online
Isbn
9783319116266
Media category
computer
Media type code
  • c
Other control number
10.1007/978-3-319-11626-6
Specific material designation
remote
System control number
  • (CKB)3710000000311769
  • (EBL)1967779
  • (SSID)ssj0001407911
  • (PQKBManifestationID)11765920
  • (PQKBTitleCode)TC0001407911
  • (PQKBWorkID)11411805
  • (PQKB)11643014
  • (DE-He213)978-3-319-11626-6
  • (MiAaPQ)EBC1967779
  • (EXLCZ)993710000000311769

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