Luxury Brands in China and India

Resource Information

The work Luxury Brands in China and India represents a distinct intellectual or artistic creation found in University of Manitoba Libraries. This resource is a combination of several types including: Work, Language Material, Books.

Label

Luxury Brands in China and India

Statement of responsibility

by Glyn Atwal, Douglas Bryson

Creator

• Atwal, Glyn

Contributor

• Bryson, Douglas.

Author

• Atwal, Glyn
• Bryson, Douglas.

Author

• Atwal, Glyn
• Bryson, Douglas.

Subject

• Internet marketing
• Asia—Economic conditions
• Branding (Marketing)
• Asian Business
• Industries
• Globalization
• Branding
• International business enterprises
• Online Marketing/Social Media
• Emerging Markets/Globalization
• Industries

Language

eng

Summary

This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets

Dewey number

338

http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut

• 7YfCSrcOI2c
• wbXyzcDAi7c

Image bit depth

0

LC call number

HD21

Literary form

non fiction