Wonder Woman : Marketing Secrets for the Trillion Dollar Customer, by Iain Ellwood, Sheila Shekar, (electronic resource)
Resource Information
The instance Wonder Woman : Marketing Secrets for the Trillion Dollar Customer, by Iain Ellwood, Sheila Shekar, (electronic resource) represents a material embodiment of a distinct intellectual or artistic creation found in University of Manitoba Libraries. This resource is a combination of several types including: Instance, Electronic.
The Resource
Wonder Woman : Marketing Secrets for the Trillion Dollar Customer, by Iain Ellwood, Sheila Shekar, (electronic resource)
Resource Information
The instance Wonder Woman : Marketing Secrets for the Trillion Dollar Customer, by Iain Ellwood, Sheila Shekar, (electronic resource) represents a material embodiment of a distinct intellectual or artistic creation found in University of Manitoba Libraries. This resource is a combination of several types including: Instance, Electronic.
- Label
- Wonder Woman : Marketing Secrets for the Trillion Dollar Customer, by Iain Ellwood, Sheila Shekar, (electronic resource)
- Title remainder
- Marketing Secrets for the Trillion Dollar Customer
- Medium
- electronic resource
- Statement of responsibility
- by Iain Ellwood, Sheila Shekar
- Note
- Description based upon print version of record
- Bibliography note
- Includes bibliographical references (p. 227-235) and index
- Carrier category
- online resource
- Carrier category code
- cr
- Content category
- text
- Content type code
- txt
- Contents
- Cover; Contents; List of Tables; List of Figures; About the authors; Acknowledgments; Introduction: marketing to women makes business sense; 1 The female brain; 2 Women's primary characteristics; 3 Researching women's needs; 4 Generation Y women; 5 Generation X women; 6 Baby Boomer women; 7 Marketing communications; 8 Effective brand experience design; 9 Touchpoint improvement; Bibliography; Index
- Dimensions
- unknown
- Extent
- 1 online resource (257 p.)
- Form of item
- online
- Isbn
- 9780230594036
- Media category
- computer
- Media type code
- c
- Other control number
- 10.1057/9780230594036
- Record ID
- 99141067750001651
- Specific material designation
- remote
- System control number
-
- (CKB)2550000000000554
- (EBL)474896
- (OCoLC)314773656
- (SSID)ssj0001661571
- (PQKBManifestationID)16442698
- (PQKBTitleCode)TC0001661571
- (PQKBWorkID)14989878
- (PQKB)10644408
- (DE-He213)978-0-230-59403-6
- (MiAaPQ)EBC474896
- (EXLCZ)992550000000000554
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.lib.umanitoba.ca/resource/r6upWp3jlqU/" typeof="Book http://bibfra.me/vocab/lite/Instance"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.lib.umanitoba.ca/resource/r6upWp3jlqU/">Wonder Woman : Marketing Secrets for the Trillion Dollar Customer, by Iain Ellwood, Sheila Shekar, (electronic resource)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.lib.umanitoba.ca/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.lib.umanitoba.ca/">University of Manitoba Libraries</a></span></span></span></span></div>