Strategic communication in the HIV/AIDS epidemic

Resource Information

The work Strategic communication in the HIV/AIDS epidemic represents a distinct intellectual or artistic creation found in University of Manitoba Libraries. This resource is a combination of several types including: Work, Language Material, Books.

Label

Strategic communication in the HIV/AIDS epidemic

Statement of responsibility

Neill McKee, Jane T. Bertrand, Antje Becker-Benton

Creator

• McKee, Neill

Contributor

• Bertrand, Jane T
• Becker, Benton Lee, 1938-

Subject

• Health education
• Health behavior
• Electronic books
• Communication in medicine
• AIDS (Disease) -- Prevention

Genre

• Electronic books

Language

• eng
• eng

Summary

The AIDS epidemic, a staggering challenge by any measure, becomes more complex every year. The global response to this epidemic has taken many forms, with information and communication playing an important role in most initiatives. According to the authors of this important book, strategic communication is a promising response to the HIV/AIDS epidemic since it combines a series of important elements and is designed to stimulate positive and measurable behavior change. After describing the key principles of this strategy, the authors elaborate on a wide range of important issues including:. - T

Cataloging source

MiAaPQ

Dewey number

362.196/9792

Illustrations

illustrations

Index

index present

Language note

English

LC call number

RA643.8

LC item number

.M38 2004

Literary form

non fiction

Nature of contents

• dictionaries
• bibliography